Personal ads are a potentially rich source of information on relationships, particularly mating strategies. Most research on personal ads has been limited to content analyses of naturally occurring ads. In this study, four “female seeking male” ads were placed on two large internet bulletin boards specializing in such ads.From Strassburg, Donald S. and Stephen Holty June, 2003 An experimental study of women’s internet personal ads. Archives of Sexual Behavior, 32:253-260. via the Evolutionary Psychology list.The four ads, differing primarily in a few key words representing the manipulated independent variable, garnered over 500 e-mail responses in 6 weeks. Contrary to prior research and to our prediction, the most popular was one in which the woman described herself as “financially independent … successful [and] ambitious” producing over 50% more responses than the next popular ad, one in which the woman described herself as “lovely … very attractive and slim.” A content analysis of responses to the ads revealed that information provided varied as a function of the ad they were answering.
Strassburg and Holty discuss their findings in light of the evolutionary psychological prediction, stated by a good number of authors, that men should prefer the sexually attractive woman.
-
Archives
- October 2019
- September 2019
- November 2018
- August 2018
- July 2018
- January 2018
- November 2017
- October 2017
- September 2017
- July 2017
- December 2016
- October 2016
- May 2016
- March 2015
- April 2011
- March 2011
- April 2010
- February 2010
- January 2010
- December 2009
- November 2009
- September 2009
- August 2009
- July 2009
- June 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- September 2006
- August 2006
- July 2006
- June 2006
- May 2006
- April 2006
- March 2006
- February 2006
- January 2006
- December 2005
- November 2005
- October 2005
- September 2005
- August 2005
- July 2005
- June 2005
- May 2005
- April 2005
- March 2005
- February 2005
- January 2005
- December 2004
- November 2004
- October 2004
- September 2004
- August 2004
- July 2004
- June 2004
- May 2004
- April 2004
- March 2004
- February 2004
- January 2004
- December 2003
- November 2003
- October 2003
- September 2003
- August 2003
- July 2003
- June 2003
- May 2003
- April 2003
- March 2003
- February 2003
- January 2003
- December 2002
- November 2002
- October 2002
- September 2002
- August 2002
- July 2002
- June 2002
-
Meta
Thus making the men who respond to personal ads even more pathetic losers than most people already presume them to be?
argh
As Pinker would probably say, QED. Quick, find something else.
I like this because it does show a lot of unPinkerish complexities. The interview I did with Robin Dunbar was fun partly because he was teetering on the brink of saying all the obvious rude things about Pinker without ever quite falling over.
One of the things that gets me about Pinker is stuff like this. “No one objects to keeping chimpanzees out of our schools, even though it is conceivable that if we tested every chimp on the planet we might find one that could learn to read and write. We apply a speciesist stereotype that chimps cannot profit from a human education, figuring that the odds of finding an exception do not outweigh the costs of examining every last one.” [BS — p163] Now this is simply not true. “we” make no such calculation. I doubt any single person ever has made that calculation. The idea that this calculation is the “reason” that there are no chimps in schools is just barmy. But so ingrained is the cost-benefit way of thinking to his mind that he hardly even trips up over its absurd application. These assertions about why the world is the way that it is crop up again and again, and detract from the more interesting and evidence based stuff about why we are what we are. Indeed they detract so much that i find the current book very difficult to read.
Sorry. Off topic
o
Many of these bulletin boards, like many London phone boxes, have been taken over by the commercial sex industry. The term ‘financially independent’ is used by women to reassure potential repondents that they are not prostitutes. It is therefore not surprising that the financially independent phrase drew a better response than the one about looks. Perhaps the apparently naive perpetrators of this study should now investigate whether men who respond to personal ads should be regarded as more honourable than those who use public phoneboxes!
Rock and Roll got there first, of course, with this fine song from Cake:
http://www.lyricsstyle.com/c/cake/shortskirtlongjacket.html
(partial quote)
I want a girl with uninterrupted prosperity
Who uses a machete, to cut her red tape
With fingernails that shine like justice
And a voice that is dark like tainted glass
She is fast, thorough, and sharp as a tack
She