All modern publicity campaigns centre around a big lie, because they start with surveys of public opinion to discover what is the most inconvenient truth1 about the subject and then deny it. Enjoy then, the RC diocese of New York’s campaign for vocations, whose general theme is “That’s not incense: it’s testosterone”. Priests are manly, manly, manly men. So what is the truth they are ignoring here? Not, of course, that celibacy is particularly unmanly, though it is hard and may be unmanning. No, the problem is that in the USA the priesthood is becoming a largely gay profession. I am not sure that stressing the enormous butchness of the men in frocks is going to solve this problem.
1 sorry, perception