The new Guardian gets better as you go into it. Perhaps that’s another way of saying that it works better with fewer stories on the page. I hate the front. Making allowances for the fact that all readers hate all redesigns, I dislike the front. I think it’s just too cluttered, especially on the skyline and the new logo. Similarly, the news pages look short and tabloidy, though, of course, much better than the Times or even a properly done tabloid. But it’s a Monday, so the news pages would look odd anyway.
The first real winner is the double-page photo spread in the middle. That does everything we dreamt of on the Independent but at higher resolution and larger. From there on, the layout is a triumphant success: good looking, easy to manage, invitingly laid out, and with enough words on each page for thought. Media guardian hugely improved. Not sure about G2; haven’t really looked at it carefully except to notice that there seems to be no Doonesbury. This can’t be real.
UPDATE: Let freedom reign
I still think there’s too much noise and colour on the front page. But there almost always is when newspapers redesign, and it always takes about six weeks to shake down and for the subs to get the trick of laying ot a page that looks just right. So by Christmas we’ll have a much clearer idea of whether it succeeds aesthetically. Financially, I think it’s a sure bet. all colour advertising all through has got to be a mosntrous draw.