{"id":1463,"date":"2005-02-19T18:43:41","date_gmt":"2005-02-19T22:43:41","guid":{"rendered":"http:\/\/www.thewormbook.com\/hlog\/?p=1463"},"modified":"2005-02-19T18:43:41","modified_gmt":"2005-02-19T22:43:41","slug":"the-progress-of-illiteracy","status":"publish","type":"post","link":"http:\/\/www.thewormbook.com\/hlog\/?p=1463","title":{"rendered":"The progress of illiteracy"},"content":{"rendered":"<p>Once upon a time, there was a neuter singular Greek noun, <a href=\"http:\/\/www.perseus.tufts.edu\/cgi-bin\/morphindex?lang=greek&amp;lookup=ku%3Ddos&amp;bytepos=0&amp;wordcount=2&amp;embed=2\">kudos<\/a> meaning glory, or fame in war.<\/p>\n\n<p>About ten years ago, I started noticing it used as an American marketing term, meaning, of a gadget, useful. <em>Fly Fisherman<\/em> magazine, for example, used it in their annual awards. At this point, it changed into a plural noun, as if the unit quantity of respect were one kudo.<\/p>\n\n<p>This afternoon, I noticed the ultimate degeneration: the president of some Linux company <a href=\"http:\/\/www.theregister.co.uk\/2005\/02\/18\/desktop_linux_letters\/\">writing<\/a> to the Register, spelling it <em>kudo&#8217;s.<\/em><\/p>\n\n<p>I only hope the Kudo comes and gets him in the night, like the <a href=\"http:\/\/www.prairieghosts.com\/wendigo.html\">wendigo<\/a> (plural, wheredewent).<\/p>","protected":false},"excerpt":{"rendered":"<p>Once upon a time, there was a neuter singular Greek noun, kudos meaning glory, or fame in war. About ten years ago, I started noticing it used as an American marketing term, meaning, of a gadget, useful. Fly Fisherman magazine, &hellip; <a href=\"http:\/\/www.thewormbook.com\/hlog\/?p=1463\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a> <a href=\"http:\/\/www.thewormbook.com\/hlog\/?p=1463\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"http:\/\/www.thewormbook.com\/hlog\/index.php?rest_route=\/wp\/v2\/posts\/1463"}],"collection":[{"href":"http:\/\/www.thewormbook.com\/hlog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.thewormbook.com\/hlog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.thewormbook.com\/hlog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.thewormbook.com\/hlog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1463"}],"version-history":[{"count":0,"href":"http:\/\/www.thewormbook.com\/hlog\/index.php?rest_route=\/wp\/v2\/posts\/1463\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.thewormbook.com\/hlog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.thewormbook.com\/hlog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1463"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.thewormbook.com\/hlog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}